Many business owners of physical locations and storefronts ask, “Do I need a website?”, and the answer is YES, you do

Having a solid, dedicated online presence can impact your company’s success and brand impact. With over 90% of Americans online, the internet is where most consumers go to learn about local services and products. Don’t stay on the fence about getting a business website. We have outlined the 4 top reasons why websites are 100% necessary in today’s Digital World.

A professionally designed website:

1. Adds Credibility – a website makes you look professional

Did you know that 56% of people don’t trust a business without a website? Websites take both a financial and time investment, making your brand appear more reliable and professional than competitors without an online footprint. But you may be thinking – why do I need a website if I have Facebook and Instagram?  Anyone can start a Business Page on the Meta Platforms, but a website shows you are dedicated to your company and brand.  Polls show that 86% prefer a business to have a website instead of a social media page.

2. Promotes your Brand

Websites are open for business 24/7 and are often your first impression to the consumer.
Websites offer more control over visuals and messaging. You can determine exactly how your brand is presented to the consumer. Whether you’re a service-based company looking to promote your services or a brand needing to highlight products, a website is a perfect platform to showcase your business.
A well-designed and user-friendly site that highlights your product or service will engage your audience and build brand recognition.

3. Increases Customer Base & Generate Leads

Users will land on your site from various sources like Google searches and Social Media posts. Without a website, you would remain invisible to those searching for your service. These statistics from SafariDigital help outline the need for a website.

• 97% of users searched online to find a local business
• 70% of consumers will visit a store because of information found online
• Over 50% of all “near me” searches will result in an offline store visit
• 46% of all searches on Google include local intent

4. Provide time-saving information

Many website visitors come to sites looking to have basic questions answered. Your website can provide your potential customers with important information like what you do, your products/solutions, your location, contact details, etc.

An effective website should contain all the important information your customers need. Your website acts as a Customer Service resource, and by helping customers, a website improves the overall customer experience.

Now you know why you need a business website

If you’re not building an internet presence for your business, you’re missing out on a huge opportunity to connect with customers and make a lasting impression. Get a professional website so you can show your business in the best light.

A professional website is the first step towards success for any business today. It’s not just good for SEO rankings but also helps attract new audiences who are looking for information on.